Truth in Advertising

When you buy a product you certainly hope that all facts presented about the item are true and indeed the product will work as described. Unfortunately there may be some exaggeration. The claims made in all advertising need to be true by law. To protect clients and consumers all companies must comply with marketing and advertising laws. Business owners are anxious to promote new and grand products or services but make sure the offerings espoused by a pitch man are true.
To thwart deceptive practices and advertising claims the Federal Trade Commission regulates and mandates advertising and marketing law in the United States. Very definitely health claims made for products that are consumed into the body need scrutiny. Environmental claims would ensure that in the production of an item, the land or water are not contaminated with pollutants.
Truth in advertising starts at the very basics with the product label. Yes, labels are advertising and fall under the FTC regulations.
The laws mandated by the FTC can potentially impact many areas of a business, including how products are labeled and how email and telemarketing campaigns are run. The FTC is interested in any health and environmental claims made and especially how businesses advertise to children.
The FTC provides resources and guides to business owners to help them understand and apply these laws. A food product needs the label to disclose all ingredients, weight and nutritional content. With food allergies that are life threatening this is a critical piece of information. Non-food items often require ingredient labeling especially if for infants. Infants often put products in their mouths so lead and other dangerous ingredients are not allowed.
Truth in advertising lends itself to performance claims as well. Claims should be tested by the owner company first to ensure accuracy. Simple labeling like MADE IN THE USA needs to be true. Sometimes only a portion of the product is made in the US and so the advertiser skirts this issue.
Considering that a company will gain much from repeat sales it is always wise to be truthful in advertising. But it is also the law.

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