What is a product demonstrator

Product demonstrators spans across multiple industries, from retail to consumer business to industrial products. As a result, depending on your interest and background there are a number of ways to enter the field as a product demonstrator.
If you are interested in working in retail, like a supermarket or a department store, you are most likely not required to have a degree in order to do the job. However, there may be some specific training involved to understand the product, but there isn’t a formal training program for product demonstrations. On the other hand, if you are promoting a food product or a cosmetic product, you may have a better chance of getting the job as product demonstrator if you have a background in culinary arts or aesthetics.
On other hand, if you are interested in a position as a wine promoter, then you will have to fit specific industry requirements. For instance, you have to be at least 21 years of age in order to serve alcohol. Two, you also need to have some sort of training or education in wine or sommelier studies in order to understand the nature of the product and how to best handle the serving of the product. It also helps if you have some sort of food handling certification which will tell potential employers that you understand that quality matters in this industry.
Furthermore, if you wish to pursue a career as a product demonstrator within the industrial sector such as IT, construction, forestry or manufacturing, then you may be required to have an undergraduate degree as these products require a certain level of technical knowledge. In addition to product demonstrations, these roles also require account and portfolio management, so sales and marketing skills are essential for positions in these fields.
According to the US Department of Labor’s Bureau of Labor Statistics, the rate of growth for product demonstrators is slightly below average1. Partly because most people are able to access information to products (especially consumer products) online and the number of consumer tradeshows taking place is on the decline over the years. On the other hand, product demonstrators in the industrial sectors will continue to be in demand, as their roles expand beyond demonstrating to business development and sales management. Product demonstrators are usually in demand in areas where the greatest number of consumers are located. For instance, major metropolitan areas tend to be key locations for product demonstrators in the retail and consumer business sectors. Whereas for industrial sectors, product demonstrators are located across the country where many of their clients are located.
In conclusion, the career outlook as a product demonstrator can be a great job or even a great career for someone who enjoys selling and working with the public. While the pay may be low for demonstrators at the retail level, it may be a stepping stone to other career prospects such as sales or product management. For more information on the career path as a product demonstrator, please contact your school counselor.
Reference:
1. Product Demonstrators and Promoters. US Bureau of Labor Statistics. US Department of Labor. http://www.bls.gov/oes/current/oes419011.htm

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