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Truth in Advertising


When you buy a product you certainly hope that all facts presented about the item are true and indeed the product will work as described. Unfortunately there may be some exaggeration. The claims made in all advertising need to be

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Is marketing advertising


Marketing and advertising are often mistakenly used interchangeably. While they are often confused as similar or complimentary terms, they are quite different components. Albeit they are related to the same “family’ of terms in regards to a company’s growth. Marketing

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Free Advertising


Is there such a thing as free advertising? Of course and one should be so lucky to tap into this zeitgeist. The exploding media that comes in the form of viral videos is worth attempting to achieve. The problem is

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Daily we all use some of the most famously branded products in the world. Did you check Facebook, or use your I-phone to call the office this morning? By definition a brand is a “name, term, sign, symbol or design

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Advertising Costs

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ADVERTISING: Advertising Costs Big Bucks Selling lotions, potions, jewelry, soaps and knives costs real dollars. Advertising is a billion dollar business. And of course the dollar signs related to the effects of advertising, i.e. consumer’s purchasing said advertised item is

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Advertising Sales Agent

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What is an advertising sales agent? An advertising sales agent must sell and secure ad sales for different publications such as magazines, newspapers, websites, television, and radio. They can also be known as account executives or advertising sales representatives. What

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