Art director skills needed

There are many creative people in the world. However it doesn’t mean all are suited for the same career or profession. Being an art director entails many skills you need to have to be successful, and not everyone encompasses all those traits. The main responsibility of an art director is to realize the creative vision for the area of interest. These areas can include: brands, business logos, product packaging, and film or movie sets. Does this sound like an ideal profession to you? If yes, then keep reading to see if you have the necessary skills to be a successful art director.
• You must have experience with the necessary field you want to work for. In order to become an art director, you will need to have at least five to seven years of experience in a specific design or artistic field. Some art directors were originally visual designers, while others were interior designers and so on. An art director needs to have all-round knowledge before they can take the reins and be in charge of an entire visual layout or vision.
• You have a keen eye for decorating and detail. Just because you are creative doesn’t mean you have a knack for detail. Those who want to be art directors must be on the constant lookout for the tiniest detail to ensure that the vision fits what their clients’ wants.
• You must be able to conceptualize ideas and visualize them. When a client comes to an art director and explains what they want, the art director must be able to conceptualize the idea in their mind and creative something from what they have been told. While it can take practice, those with a knack for this will find this career and profession easier.
• You must be a strong leader. As an art director, you will be in charge of supervising an entire design team. You must be a strong leader who has the skills to motivate and direct a team. You need to provide constructive criticism and make the decisions that would benefit the team as a whole. Besides directing your own team, you will also be interacting with other creative departments and may need to delegate duties and responsibilities to them as well.
• You must have interpersonal skills. You will be working with people on a daily basis so it’s important to have excellent interpersonal skills. You will always need to be courteous and professional regardless of the attitudes you receive from others. Despite how creative you are, it won’t matter if you don’t have proper interpersonal skills.
• You need to make sacrifices in order to make your career progress. As an art director you will need to be willing to work long hours. This is especially true during crunch time when a deadline is approaching. There will be times where you must sacrifice some of your personal time in order to complete your projects or responsibilities. It can at times be very stressful and the hours may be irregular as well.
Sources:
1. http://creativeskillset.org/job_roles_and_stories/job_roles/283_art_director
2. http://www.aact.org/people/artistic.html

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