Finding a fashion style

Taylor is a freelance writer living in Southern California. She has worked as a personal assistant to a film director, as a social media manager, and as an event planner for a film festival. Her vast job opportunities led her to her writing career where every day is unique!

People always ask me, “how did you get started as a fashion blogger?” It is such a simple question that I find has a much more complicated answer. I graduated college in the spring of 2011, and like most kids out of college, was a bit lost on what I should do next. The world of blogging was something new to the internet; something I had only heard faint whispers about. However, while applying for what I thought to be more “serious” jobs, I took to my laptop and started to write.

My first posts were on an array of topics. I wrote about everything from how to handle a breakup, to a recipe for the perfect buttercream frosting. As my blog started to pick up more readers, I noticed that my posts with the most foot traffic were always the ones geared towards fashion. Thus, I started focusing more of my posts on fashion, mainly my own personal style and what I wore on a day-to-day basis.

As most things go, finding my personal style was done through trial and error. It took me years of fashion disasters to discover what looks work best for me. I cannot define my style to one category, as I feel fashion and personal style is ever evolving. However, I would say my style is a reflection of my life, akin to a rearview mirror. Having grown up in Connecticut, I love a preppy, more conservative look. The New Yorker in me is constantly drawn to black and believes one should always be over-dressed rather than under. And since moving to Southern California a year and a half ago, I have found my style has relaxed quite a bit and I love the more casual vibe California weather permits.

Finding your own personal style is immensely important, as I think it is the true key to finding an audience. If you are authentic in what you put on the Internet, what you wear, the advice you give, you will find an audience. Readers, clients, peers and colleagues will recognize your validity, and that will draw them in.

My fashion knowledge has grown immensely over the years. Not only have I learned what looks work best for me, my body type, and my lifestyle, I have also learned how to connect to an audience through style. Personally, I tend to stay away from anything overtly trendy, as I am somewhat more of a classics gal. This can definitely be difficult when you work in an industry that is somewhat obsessed with trends. However, I find that the right eye can weed out crazes that will be fleeting. I can be somewhat of a stickler when it comes to personal style and sticking to your fashion guns because I believe it is incredibly important to be authentic in your choices. Of course I think one of the best things about the world of fashion is that it is a form of self-expression. I love playing with different looks, fashions, and styles. However, I think it is important to always be comfortable in what you wear instead of trying to dress as everyone else is. I make sure to never leave the house without feeling 100% confident in what I have on. Of course I still make fashion errors (I could be making one right now as I type this), but that is the fun of fashion!
At such a young age, I feel incredibly lucky that I get to write about something I love. The blogging world, especially the world of fashion blogging has truly exploded in the past few years. Yet I think it has a long lifetime ahead of it. I truly believe anyone who can find their own personal style, can find a fashion voice on the internet.

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