How Communication Students Can Easily Score an Interview Using LinkedIn

Kate Newman Bio:
Kate Newman is an Account Executive at [email protected] in Chicago. She manages social content for Kimberly Clark’s baby and childcare brands and [email protected] global Instagram account. Past clients include BP America, BP Team USA, Ashford University and CDW.
Kate holds a Bachelors Degree in Public Relations from Marquette University where she also studied Marketing and Entrepreneurship. She is also an active member of PRSA’s Chicago Chapter and Young Professionals Network as well as the Word of Mouth Marketing Association (WOMMA), where she is also a monthly blog contributor.

As a communication student, it’s hard to be surrounded by friends who already know where they will work after graduation. Most likely these friends are not in the College of Communications. Does this sound like you? Are you starting to feel unsettled with graduation only a couple months away? I’m here to tell you to stop worrying! Most communications jobs hire on a need basis and require new hires to start within weeks of interviewing. Here’s what you can do now to prepare for the height of your job search, which falls right after graduation when you have the ability to start immediately.
Keep Your LinkedIn Profile in Pristine Condition
You’ve probably heard this plenty of times from the Career Center, but it’s true for many reasons.
1. One reason you may not think of is keyword searches. For example, you may have social media experience but not list it in your profile. If those keywords are not there, then your profile will not come up in search. Therefore, it’s very important to list all of your skills in your profile, even if it’s a small amount.
2. Have you written a blog post in the past? Show off your amazing writing skills by adding it to your publications. Yes, it counts as a published piece of work. Go you!
3. Finally, request recommendations from people who have worked with you. They add third party credibility and show off your work ethic to recruiters. Then thank that person by returning the favor!
Reach Out to Alumni for Potential Employers
Make connections with alumni in your field, and don’t be afraid to send them a message. Ask if they have 15 minutes to spare for a quick phone call. Have a list of questions ready, and find out if they have friends or contacts in the city you are seeking a job. Then ask if they mind connecting you with that person via email.
Message Junior Employees on LinkedIn at Companies You’re Seeking
The best tip I can give you is to ask junior level employees (at companies you want to work at) for an informational interview. They are the ones that remember how it feels to be in your shoes, and they have more time in their schedule to leave work for a brief meeting. Most are aware of current openings and happy to take your resume to their company’s recruiter if unsure.
Pro tips:
• Most employers offer referral bonuses so junior level employees will do what’s in their power to refer you.
• You should suggest the meeting location. Search where the company is located and suggest a coffee shop nearby or (better yet) offer to buy them lunch.
• If the employee you messaged is stretched for time, ask if they can put you in touch with someone else.
You’ll quickly notice that more people are willing to help you that not. So start reaching out today!

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