Fashion marketing careers


Fashion is one of the more exciting and challenging careers in today’s marketing.  That is why so many students are looking for online programs to earn certificates, Associate’s Degrees, Bachelor’s Degrees or Master’s Degrees in the study of fashion.  A fashion student can take his or her career in so many directions, and one of those directions is fashion marketing.

A degree in fashion marketing can be obtained online or on-campus, depending on the student’s availability and finances.  These programs provide the background; training and education need to teach students how to market merchandise and how to retail.

Studying fashion is a global view, as many countries such as Italy and France are more influential in the fashion industry than others.  While the program may be centered in the U.S., the focus will be internationally focused.

Fashion marketing focuses on the business aspect of the industry.  Students will examine how the industry has grown and developed throughout history and follow trends that have come and gone.       They will also focus on strategy and innovation around marketing and topics of sustainability and energy markets in today’s fashion industry.

Fashion online marketing courses are aimed towards students at all academic level:  undergraduate students, first-time students, working professionals already in the field.   Many online schools offer self-developed internship opportunities and career services for graduating students.

Fashion marketing programs prepare students for careers in buying, fashion marketing, fashion publishing, merchandising, public relationship, manufacturing, global sourcing, and fashion production.  The options are endless with the direction students graduating with a degree in fashion marketing.

Parsons: the New School for Design:

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