There are a lot of different skills you will need to have to be a trainer or instructor. You should be good at customer service and sales, be able to listen, and be a strong motivator, to name a few.
Customer Service Skills
Customer service skills in this industry go right along with sales ability. As an instructor or trainer, you will be at least partially responsible for encouraging people to sign up for your services or to take your classes. You can only be successful if you have a lot of clients and your classes are popular. You might partially accomplish this by coming up with promotional strategies and monetary incentives, but a lot will depend on word of mouth, also. If a client likes your business, he or she will likely tell his or her friends and encourage others to work with you also. For this reason, you should be polite, considerate, and friendly to everyone you meet who could potentially become a client. If you are a nice person and are good at your job, your business will practically sell itself. If you work for a health club or studio, you might not be solely responsible for coming up with clients, but you will be expected to maintain a professional and courteous attitude so as not to tarnish the reputation of the company.
When you first meet a potential client, you might discuss with them their fitness goals, health concerns, and other factors getting in the way of a successful exercise routine. You might even have a special session just for this if you work as a personal trainer. It is important that you understand where your clients are coming from and where their starting place is so you can design a plan that will get them fit and healthy. For example, if you meet with a busy mom who is constantly running around and barely has an hour for herself, you wouldn’t want to create an exercise plan that requires seven hours in the gym a week. If, upon listening to her, you hear that she is really stressed out, you might want to incorporate some yoga or meditative stretching into her fitness plan. Or, if you meet with a young man who confesses he doesn’t want to cut down on calories, as he’s trying to build muscle, you wouldn’t want to give him a diet plan that only includes room for 1200 calories. You would instead want to create meals for him that are healthy and will give him the fuel he needs to build muscle. But in order to understand how to best help your clients, you need to take the time to listen to them and uncover their goals and limitations.
It is a common problem among gym-goers and exercisers that they have a problem staying motivated. That is why health clubs are overflowing for the first few weeks of January, after everyone has made their resolutions, but peters out in February after peoples’ motivation wanes. Whether you are a personal trainer or a group instructor, motivating people will be a big part of your job. You’ll have to find a way to get people enthused about exercising so that they come back week after week. It is only with repeated sessions and persistent commitment that your clients will start to realize their goals. And if they quit before getting the results they want, they may be apt to blame you for their failure instead of taking responsibility for their own lack of motivation. The more you can keep people pumped up and having fun during sessions, the more you will both be rewarded in the long term.