What is media psychology? Does it even exist? Media psychology is a new, emerging field of psychology that studies the human mind and behaviors, in regards to the various media outlets. In other words, this type of psychology explores how the media (i.e. movies, plays, internet/web, television shows, magazines, radio, etc.) influences human thought processes and behaviors. It is important to note that this field of psychology is new, broad and somewhat undefined so career opportunities, at this time, are limited. As technology increases and media outlets take a larger role in everyday life (i.e. reality television), the field of media psychology will expand. If you are wondering what kind of jobs you can get with an online degree in media psychology – you have come to the right place. This article will help you determine which career path to take with your online media psychology degree.
Media Psychology Jobs
• Marketing Director
With an online master’s degree in media psychology, you can become a marketing director. Your expertise in media technology and psychology will be an asset in any industry that you decide to enter. The good news is that most media technology companies (television, radio, magazines/newspapers, movies and internet) have a large marketing department. These companies hire individuals, like yourself, because you have expertise in both media technology and psychology. Your knowledge will help these companies enter the “minds” of their audience.
In other words, your background in psychology will help these companies better understand what interests people (i.e. an audience, customers, etc.). Your expertise will also help companies improve their internet presence on social networking websites like LinkedIn, Twitter and Facebook. Ultimately, you will be responsible for keeping up-to-date on marketing trends; monitoring competitors and helping the company produce advertisements that will attract a particular audience.
• Media Psychologist
You can use your online master’s degree or doctorate in media psychology to become a media psychologist. A media psychologist explores the relationship between the media (i.e. entertainment field) and human thoughts and behaviors. As a media psychologist, your clientele may largely consist of those in the entertainment field (i.e. actors, actresses, singers, rappers, writers, “reality stars,” etc.). Your main function will be to help individuals (i.e. “entertainers”) cope with their insecurities, mental illnesses and/or constant media attention. You may also perform or supervise research studies that examine how the media influences how people think and feel.
It is important to remember that you will need to obtain licensure and/or certification in psychology before you provide counseling services to clients. If you are interested in using your online media psychology degree in a particular industry, for instance, the magazine industry, it will be beneficial for you to work for a period of time at a magazine company, as an intern or a part-time journalist/writer/reporter. This will give you “inside” experience in the media field so that you can effectively help those who seek your services. To be successful in this field, you will need strong background in both psychology and your chosen media industry.
• Media Consultant
If you are good at networking and communicating, you can use your online master’s degree and/or doctorate in media psychology to become a media consultant. If you decide to pursue this career path, you will work with producers, screenwriters, playwrights and/or creative directors to help create movies, plays, advertisements, etc. You will also offer valuable advice on what creative direction to pursue.
With an online degree in this area, you will be able to find employment in a variety of media-related industries like the internet/web, online education, gaming, magazine/newspaper, fashion, television and/or radio. Your psychological knowledge combined with your in-depth understanding of the entertainment/media technology field will make you a valuable asset to a variety of media outlets.
Fremlin, J. W. (2008). Understanding Media Psychology. Association of Psychological Science. Retrieved from http://www.psychologicalscience.org/index.php/publications/observer/2008/january- 08/understanding-media-psychology.html
U.S. Bureau of Labor Statistics. (2014). Psychologists. Occupational Outlook Handbook. Retrieved from http://www.bls.gov/ooh/life-physical-and-social- science/psychologists.htm